What About the Other Mediums?
After my entry about the top 20 most saturated markets for attorney broadcast TV advertising, I received some questions about why I was ignoring the other mass medums, such as billboard and radio.
Two reasons.
One – The simplest reason is that it is very difficult to collect accurate data on the other mediums. So, for example, my brother lives in Albuquerque. For several years, whenever I visited I was bombarded by multiple billboards promoting attorney Ron Bell. It was relentless and I’m sure his brand awareness, and the growth of his firm, was off the charts. (Ron, if
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Why is No One Telling You About Media Dollar Deflation?
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I am sure you are aware of the furor over the declining value of the dollar vs. overseas currencies. But ...
Sex, Lies, and Free Tickets – Welcome to the Sordid World of TV Ad Sales
It was a small but important typo that someone was kind enough to call and point out to me in my blog entry - TV Heavyweights of 2007.
When I wrote about the number of rating points that law firms were averaging in 2007, at one point I wrote "per month" ...